UFc Rebrand

A 9-month collaborative journey between Troika and UFC culminated at the 2015 UFC Fan Expo, where the completely transformed UFC visual identity was unveiled to thousands of fans – the first since the mixed martial arts organization was purchased in 2001.

I was AD, designer, and animator working on the production stage of Match Package and pay per view PPV strands. 

Brand agency: Troika
strategy, creative direction, production