uktv watch rebrand

Watch is UKTV network's flagship entertainment channel. The rebrand sort to capture a feeling of the unexpected. I art directed the OSP and idents. Working with Analog studio for the idents and Beautiful Creative for the stings.

Brand agency: DixonBaxi
strategy, creative direction, production

One of the deliverables for the project was to create a bespoke ident for magician, Dynamo, as his show was a huge draw for the network. The ident included a talent shoot. I was involved in concepting and in production.